Nov 19th, 2009
Milwaukee Police Department
Office of Media and Communications
The City of Milwaukee is taking a new initiative to fight graffiti using peer-to-peer communication. Thanks in part to winning a grant from Keep America Beautiful, the City will be hosting a contest to encourage kids to come up with a 30 second Public Service Announcement (PSA) that will air on Milwaukee’s 103.7 KISS-FM. The winners of the contest will participate in the professional production of their radio PSA at the KISS-FM studios. The theme of the initiative is “Graffiti In Any Language Is Wrong!”
The top three winners of the PSA contest will be picked up from their schools by limousines and driven to the KISS-FM studios for the professional production of their winning commercial. A special “making of” video showing the behind the scenes work of crafting the PSA will air on Milwaukee Cable TV Channel 25.
The contest will be open to all Milwaukee County kids from ages 13 to 18 years old. Posters from the Milwaukee School of Languages will be on display in March 2010 at City Hall when the contest winner is announced. A special anti-graffiti web page featuring information about the contest, information about anti-graffiti efforts, alternative activities for youth and educational materials about graffiti, will be linked on the KISS-FM website at www.1037kissfm.com. Actual production of the radio PSA is slated for March 2010. Pictures and the PSA’s from the runners-up and contest entrants will be posted on the radio station’s website for their friends to look at.
The mission of the peer-to-peer educational campaign is to help turn youth away from graffiti and towards more productive activities. For more information contact the City of Milwaukee’s Anti-Graffiti Program at 414-286-5441 or 286-3853.
